We all know that Digital Marketing keeps updating almost every other day especially Social Media. So here's a new update. In an effort to harness the future scope of different video ad formats, Facebook is exploring innovative features such as In-Stream video, Instagram Reels Ads, and some other ad experiences in Facebook Stories.
Facebook is unveiling different topic targeting options for Facebook In-Stream video, as well as the trial of Instagram Reels Ads and other marketing experiences in Facebook Stories, to help advertisers further connect with relevant viewers.
Ads on Instagram Reels
Instagram will soon start exploring Reels advertisements in India, Brazil, Germany, and Australia, with more countries to follow in the coming months. 90% of users on Instagram follow a company, and people are still using Reels to find new artists and companies. Because of this experimentation mindset, it is a natural place for companies to articulate themselves creatively and engage with the people that matter to them.
Facebook Stories Sticker Advertising
Facebook will test personalized Sticker Ads for Facebook Stories, which were revealed in March, with select marketers and developers in the coming weeks. These ads allow developers to monetize their Facebook Stories by displaying ads that look like stickers and receiving a portion of the revenue generated. Brands will make custom stickers, and designers will be able to put these Sticker Ads in their Facebook Stories ahead of time.
Streaming footage
Facebook also launched a global test of In-Stream Video Topics, which allows marketers to position advertisements in specific video topics via Ads Manager, enabling advertisers to match their brand message within content that is contextually meaningful to their target user.
When marketers choose the In-Stream Only placement and brand goals for their campaigns, Video Topics become available. It will have over 20 Video Topics such as Sports, as well as over 700 sub-topics such as Baseball, Basketball, Golf, and Swimming. This test offers marketers more options on where they want their advertisements to feature in video material, allowing them to target active video viewing viewers. A baseball bat manufacturer, for example, will now put advertisements on issues of interest to their clients, such as "Baseball."
In addition to giving advertisers greater control about where their advertisements appear, Facebook has multiple brand protection safeguards to discourage ads from appearing alongside those forms of content within Facebook in-stream footage. Advertisers may use these controls in conjunction or independently.